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Fraud from bots represents a loss of $6 bln in digital advertising

2014/12/09

Reuters - (International) The Association of National Advertisers and researchers with White Ops released a report December 9 which found that around 25 percent of video ads and 11 percent of display ads online are viewed by automated bots set up by cyber criminals to inflate Web site audiences. The researchers stated that such fraud could cost advertisers an estimated $6.3 billion in the next year.

Source: http://www.reuters.com/article/2014/12/09/advertising-fraud-study-idUSL1N0TS19220141209

Note: This news synopsis is taken from the DHS Daily Open Source Infrastructure Report, a daily [Monday through Friday, except US Federal holidays] summary of open-source published information concerning significant critical infrastructure issues; a 10-day archive of the DOSIR can be found at: http://www.dhs.gov/dhs-daily-open-source-infrastructure-report.


Last Updated: 27 May 2016 10:22:43